Hugh

Hugh (Japanese: ヒュウ Hyu) is the rival character in.

In the games
Hugh is the undefined's childhood friend. He is described as feeling passionately for Pokémon battles and Pokémon strength. He is also a doting older brother to his sister; he hates Team Plasma because they stole a his late grandfather had caught for his sister. For that reason, Hugh travels across Unova and challenges its Gyms so he and his Pokémon can become strong enough to topple the new Team Plasma. He considers both his Pokémon and the player to be his partners, and battles with and against them at several points during their journey.

Hugh is extremely quick to anger, and has difficulty forgiving the deserters of Team Plasma in Driftveil City. However, as he continues battling against the villainous team, Hugh realizes he isn't the only one has been affected by Team Plasma's deeds, and accepts the help of Rood and the other deserters.

First battle
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Second battle
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Third battle
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Fourth battle
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Temporary
After retrieving the now-evolved from Team Plasma's Shadow Triad, Hugh takes it back to his sister in Aspertia City.

Fifth battle
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Sixth battle
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Seventh battle
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 * Aspertia City
 * When the player meets Hugh in town
 * "Hi, ! Hey! You get a Pokémon yet? There aren't any Pokémon Trainers around here, and I'm getting bored! What's that? ... A person named Bianca is giving you a Pokémon? Really?!"
 * "Yeah... OK! Let's go get your Pokémon! There's something I have to do! And to do that, I need someone I can trust besides my partner Pokémon. A person I can trust! That's right! I'm talking about you! You seem like you've got good instincts!"
 * "You head on home."
 * "All riiight! Let's go find that person named Bianca! Let's go!"


 * While the player is searching for Bianca with Hugh
 * "Still... You're really lucky to get a Pokémon!"
 * "Once you get a Pokémon, you leave on a journey right away. When you do that, I'm gonna have you help me out!"
 * "Hurry up already! Let's look for that Bianca person!"


 * When the player goes near the Trainers' School
 * "The Trainers' School was just finished! No one is allowed inside until a Teacher, or better said, a Gym Leader, starts working there!"


 * When the player goes near the Pokémon Center
 * "Wait! I was just in the Pokémon Center, and there wasn't anyone like that there."


 * When the player goes near the Aspertia Gate
 * "That goes to Route 19. If we don't find Bianca here in town, I'll go check it for you! 'Cause I already have a Pokémon!"


 * When the player goes to the outlook
 * "Oh, I get it! The outlook is Aspertia's most famous spot! I'll bet Bianca is up there looking at the scenery! C'mon! Go get your Pokémon already!"


 * If the player attempts to leave the outlook before talking to Bianca
 * "Listen, there's no way I got this wrong!"


 * If the player attempts to leave the outlook before receiving their
 * "See! Bianca was here, right? Now, c'mon! Go and get your Pokémon!"


 * After the player has received their starter
 * "Heeey! How long are you planning on keeping me waiting, anyway? Hey! What's that? So that's your partner, huh? That's great! My sister already said so, but take really, really good care of your Pokémon! Got it? What's that you're holding there?"
 * "Please give me a Pokédex, too! I want to get stronger! If I have a Pokédex, I can learn more about Pokémon... That'll make me tougher, right?"
 * "I'm Hugh! I'm going to travel the Unova region with my Pokémon partner in order to search for something very important!"


 * Before battle
 * "Let's see how good a Trainer you are! I'll use my  that I raised from an Egg!"


 * After the first non-KO hit
 * "I won't forget the pain you just put my partner through!"


 * Being defeated
 * "I couldn't achieve victory for my partner... I won't let myself forget this frustration!"


 * After being defeated
 * "I lost... This is different than battling with wild Pokémon! Well, whatever. I'm just happy to know you're a Trainer I can count on! Cool. I'm heading off first! Get stronger!"


 * If the player is defeated
 * "That was good enough for your first battle! Cool. I'm heading off first! Get stronger!"


 * After the player gets the
 * "Are you the Gym Leader? One, two, three--let's battle!"
 * "What was that weak answer?! I'm definitely going to take you down!"


 * After defeating the Pokémon League
 * "Hey! My sis has something she wants to tell you!"
 * "There's more, right?"
 * "I don't really get it, but I hear that the Zoroark from her dreams is on Victory Road! That's what she wanted to say. Be seeing you!"
 * "Oh! Almost forgot. Congrats on becoming the Champion! I called it! You've got good instincts!"


 * Floccesy Ranch
 * Before battle
 * "Oh! Nice! You've come here to toughen up! All right! Let's see how much stronger you've become! Come at me!"


 * After the first non-KO hit
 * "Come on, partner! Shrug it off! You're stronger than that!"


 * Being defeated
 * "It can't be! How could I have lost? I need to apologize to my partner..."


 * After being defeated
 * "Not bad... You're thinking about how to bring out your Pokémon's strength. I should be able to count on you for backup! What are you doing here anyway? Huh? A Town Map?"
 * "Tch... She didn't have to do that... Thanks to you, too. We just left, and you've already helped me out."


 * When the owner and his wife turn up
 * "Who are you?"
 * "You're a little worried? Are you KIDDING me?! Your Pokémon might be lost forever! Whatever! I'll look! ! Help out!"


 * While searching for the :
 * "Herdier, where did you go?"
 * "Did Herdier... wander somewhere back here? Let's have a look!"
 * "Oh! Here! I'll share something good with you!"
 * "If your Pokémon is paralyzed, use one of these on it!"
 * "Still, Pokémon don't just wander off on their own. In a worst-case scenario, it might be involved in some trouble!"
 * "Did you hear that just now?"
 * "I'll check this area! You go deeper in the grove and look!"
 * "That cry! You found it! What a relief! OK, I'll go call its Trainer, so you stay here with it!"
 * "You're awfully calm about this! Your Pokémon might have been gone for good! Take better care of it!"


 * Before going into the dark grass
 * "Cheren sure knows a lot. And he fought those Team Plasma thugs, too..."
 * "I've decided! I'm going to get stronger than him! You should... Do your best! Fill up the Pokédex and have my back. Got it?"
 * "I've decided! I'm going to get stronger than him! You should... Do your best! Fill up the Pokédex and have my back. Got it?"


 * In the dark grass
 * "I have to get stronger than Team Plasma!"


 * Searching for Team Plasma
 * "Help me check Route 20!"


 * After the player defeats Team Plasma
 * "Well, they're really good at running, anyway... Still, she just said something useful! They must be moving around by boat! Castelia City has a big port... I wonder if they headed there. OK! Let's go back to Virbank and look for someone who looks like they know a lot about ships. If I remember right, there was a place to board boats on the docks."


 * Virbank City
 * Meeting Team Plasma
 * "Shut it! You guys are the worst! You talk about saving Pokémon, but you're just Pokémon thieves! Don't think I'll ever forgive you!"
 * "I'll crush you and your new plans! I can never forgive Team Plasma!"


 * After defeating Team Plasma
 * "Tsk! What a bunch of creeps!"
 * "That's... a Hidden Machine, right? It's ! Pokémon that know Cut can use it even when they're not in battle to cut down small trees! Oh, but more importantly, let's go after Team Plasma! C'mon! We're splitting up and searching Route 20!"


 * Getting ready to leave for Castelia City
 * "You're going to Castelia City, right?"
 * No: "Really? Something you still need to take care of? Go deal with it, then. You know that even after we go to Castelia City, you can come back to Virbank City anytime, right?"
 * Yes: "I'm going to look for Team Plasma! I can't forgive those guys!"
 * "Hey, captain! Show us that ship you're so proud of!"


 * Castelia City
 * Upon player's arrival
 * "So this is Castelia City... It's much bigger than I'd heard! But, it doesn't matter! I'm going to find Team Plasma no matter where they run!"
 * "Oh yeah. ! Here, let's register each other's Xtransceiver number. We didn't even need to in Aspertia. We could see each other anytime!"
 * "That's a strange ship. A sailing ship in this day and age?"


 * Before entering Castelia Sewers
 * ''" ! Did you find Team Plasma?!"
 * No: "Augh! Those dirty Pokémon thieves!"
 * Yes: "Uh, thanks... But you don't need to lie just so I won't be disappointed!"
 * "That means the only place I still haven't checked is... ! Help me out!"


 * Castelia Sewers
 * Upon player's arrival
 * " ! I need you to get tougher! Even I'm going to have trouble taking them on all by myself... Anyway, it's OK! I'll take care of healing our Pokémon! I'm counting on you, ! Are you ready to go?"
 * No: "C'mon! Hurry up and get ready!"
 * Yes: "OK! Let's find Team Plasma!"


 * If the player tries to leave
 * "I suppose. Going to step outside for a minute?"
 * No: "OK! Let's find Team Plasma!"
 * Yes: "C'mon! Hurry up and get ready!"


 * If talked to
 * "I'm sorry I got you mixed up in this, but I can't forgive Team Plasma!"


 * If talked to again
 * "So this is the sewer... Well, it's not as stinky as I expected."


 * If talked to for the third time
 * "Still... Pokémon live everywhere, don't they?"


 * If talked to for the fourth time
 * "If you don't get strong, you can't protect the things that are important to you!"


 * If talked to for the fifth time onwards
 * "Don't worry about me! Let's hurry and find Team Plasma!"


 * Approaching the Team Plasma Grunts
 * "Hey!"
 * "Team Plasma! You villains!"
 * "Liberate? Ha! You're just ordinary Pokémon thieves! And what's more, you use those stolen Pokémon like they're tools!"
 * "Let's do this, !"


 * After the battle
 * "Tch! They run away like Patrat! OK! Let's go farther inside! There might be more in there!"
 * "Could you be Gym Leader Burgh?"
 * "Is that...so?"
 * "Huh... Didn't you and the other Gym Leaders fight Team Plasma two years ago?"
 * "Thanks for your help. Here, use this! I'll find those other Team Plasma punks! I... I'll never forgive Pokémon thieves! No way!"


 * Nimbasa City
 * Upon first being seen with Team Plasma:
 * "Hold it! What are you guys up to here anyway!"
 * "You didn't do anything. Not to me, at least... But I can never forgive Pokémon thieves like you! Just to let you know... You're about to feel my rage!"
 * " ! Cover me!"


 * After the grunts are defeated and leave:
 * "Five years ago... Team Plasma stole my little sister's Purrloin. It had been given to her as a present. I was only a little kid... I couldn't do anything... So... So that's why I have to get stronger!"
 * "Good work! I knew you had good instincts! Well then..."
 * "Listen up! You fill up that Pokédex. Keep getting stronger and stronger, and back me up! I'll be counting on you from here on out, too!"


 * Driftveil City
 * Upon player's arrival in city
 * "Hey!"
 * "Start talking, you Team Plasma trash!"
 * "You're not getting away!"


 * Upon entering the Team Plasma warehouse
 * "You guys are all Team Plasma too, right? Tell me, what makes you different from the Team Plasma back there?!"
 * "I'm Hugh. From Aspertia City... Five years ago, Team Plasma--I mean you--stole my little sister's Pokémon. I'm the pathetic trainer who wasn't able to stop you. "Separated"? What a joke! YOU were the thieves who STOLE them!"
 * "Just an apology? That's it?! Where's my sister's Pokémon?! Purrloin! WHERE'S PURRLOIN?"
 * "Enough already! Apologizing isn't going to get my sister's Pokémon back! ! I'm going to the Pokémon Gym! I'll get stronger and crush every single member of Team Plasma!"


 * In front of the Gym, before battling Clay
 * "Challenging the Gym, huh? Nice! Keep getting stronger! Let me tell you, though, Clay's tough! Even if all you have to use against Ground types is Water-type Pokemon, you might still be in for a rough fight!"


 * After battling Clay
 * "You got a Gym Badge, too! I knew you could do it! You know... my partners are the reason I was able to get that Badge. But I'm sure there's more connecting us to each other than Poke Balls! If that's all there is, the stolen Purrloin's feelings will never be what they were!"
 * "Wait! I just remembered. Clay... Why? What's the reason? Why have you forgiven Team Plasma?"
 * "Hmph... Is that one of those compromises adults are supposed to make? Whatever! I'm gonna fight Team Plasma! Oh yeah, what were you wanting to show us?"
 * "A tournament to decide who's strongest, huh? Right on! It's time for some special training!"


 * Before battle (first time only, after the rematch in Undella Town)
 * "What? I heard that Team Plasma left many Pokémon behind when they fled. And I'm helping find their real Trainers... That aside... Since you're here, you should have a battle with me before you go!"
 * No: "Well, that's all right too, I guess!"
 * Yes: "Here I come!"


 * Subsequent visits
 * "Hey,, have a battle with me before you go!"
 * No: "Well, that's all right too, I guess!"
 * Yes: "Here I come!"


 * After the first non-KO hit
 * "My Pokémon seems to be in pain! My partner's pain is my pain!"


 * When the last Pokémon is at critical health
 * "I can feel it! Our minds are one right now, me and my partner's!"


 * Being defeated
 * "Just as I'd expected! You are really drawing forth your Pokémon's power!"


 * After being defeated
 * "I suppose that's it. If winning in battles is strength, then believing that your Pokémon will come back and waiting for its return is also strength. Doing what you think is right no matter what anyone else says, like these guys do, is strength, too. ! Come back tomorrow! I'll take you on again! That's my way of saying thanks!"


 * Pokémon World Tournament
 * After the Driftveil Tournament
 * "What was that just now?!"
 * "I'm going after him!, cover me!"
 * "The Pokémon I'm looking for--my little sister's Purrloin--it might be with them!"


 * Driftveil Tournament (initial)
 * In the lobby, before registering for the tournament
 * "Me, too!"
 * " . C'mon! Let's have some fun. We'll battle, plain and simple!"


 * Before battle
 * "Clay sure likes things loud and flashy, doesn't he? Well, whatever... It's time to go all out!"


 * Being defeated
 * "Man! I lost... You've become way too tough! But, I'm gonna get stronger, too!"


 * If the player is defeated
 * "What's wrong? That's not like you, man..."


 * After being defeated
 * "Still... Your Pokémon sure look like they're having a lot of fun when they battle."


 * After winning
 * "C'mon, man! You're going to help me when I take on Team Plasma, so you'd better get it together!"


 * In the lobby, after the tournament
 * "Aww... I wanted to win the tournament the first time I participated!"


 * Plasma Frigate (first appearance)
 * Before the ambush
 * "This ship... Why is it so cold?"


 * After the ambush
 * "You guys... Seriously, is this Team Plasma's base?"
 * "Is this all? I think you need more backup."
 * "Hey, just to let you know... I'm about to unleash my rage!"


 * Before Cheren's battle
 * "This is a piece of cake! Go back up Cheren!"


 * Before Multi Battle
 * "I'm gonna end this, so back me up! OK, Plasma punk, are YOU the thief who stole a Purrloin in Aspertia five years back?"


 * After the battle
 * "That's the last of 'em! Well now... Why don't you tell me everything you know about Purrloin?"


 * After getting kicked out by the Shadow Triad:
 * "The Shadow Triad? What's their deal, anyway! AAAAH! Team Plasma! Where did you vanish to!"


 * Undella Town
 * Before battle
 * "Wait up!"
 * "Let's see how well we've raised our Pokémon!"


 * After the first non-KO hit
 * "Let's do it, partner!"


 * Last Pokémon is at critical health
 * "I'm counting on you!"


 * Being defeated
 * "I couldn't even draw out my team's real strength... How pathetic!"


 * After being defeated
 * "Great! If we're this strong, Team Plasma will run screaming when they see us!"
 * "I won't let 'em get away, though! Her Purrloin... I'll get it back for sure!"
 * "So, ! Keep helping me out! Also, continue to work hard on the Pokédex! You're the one who was officially asked to complete it, after all!"


 * Before battle (rematch)
 * "What?! It isn't like I came here because I heard rumors about Cynthia being here and I wanted to challenge her or anything... I was interested in the Abyssal Ruins! See! Here's proof! You can have it!"
 * "It's Dive! If you have a Pokémon that knows it, you can dive to the ocean floor. If it wasn't for you, I wouldn't have found my sister's Purrloin... Or should I say her Liepard... OK! ! Let's see who are Aspertia's strongest Pokémon!"
 * No: "What's the deal? Don't act all cool."
 * "Ok! ! Let's see who are Aspertia's strongest Pokémon!"
 * Yes: "Go get 'em, guys!"


 * After the first non-KO hit
 * "Battling against you always gets me riled up!"


 * When the last Pokémon is at critical health
 * "Like I'd lose to you!"


 * Being defeated
 * "This bitter...yet refreshing feeling."


 * After being defeated
 * " ... I'm really glad you're my friend!"


 * Lacunosa Town
 * Upon first talking to him
 * "What's up? Have you seen Team Plasma anywhere around here? I heard a rumor to that effect..."
 * "Shut your mouth. All I want is to get back a stolen Pokémon! ! Give me a hand! You ready?"
 * No: "Got it! Go get ready and then come back here! Being careful against opponents like these isn't a bad thing!"
 * "Are you ready to pitch in? OK, let's go!"
 * Yes: "Just so you know... You're about to feel my rage!"


 * After defeating the Grunt and Zinzolin
 * "Get back here!"


 * Opelucid City
 * Xtransceiver conversation
 * "! A strange ship was flying toward Opelucid City, right?!"
 * "Cheren! That's Team Plasma's ship, isn't it?"
 * "OK, I'll leave things to you! ! If you run into any trouble, call me!"


 * If the player went to the Marine Tube
 * Xtransceiver conversation
 * "! Where are you? Undella Town? Got it! From there, go through the Marine Tube and come straight to Humilau City!"


 * If the player went to Undella Bay
 * Xtransceiver conversation
 * "! Where are you? Close to Seaside Cave? Man, you sure picked the long way around! Whatever. Your call, I guess. Anyway, make up for that time, and get here now! You know you can get to Humilau City from Undella's Marine Tube, too, right?"


 * Humilau City
 * "We'll get the DNA Splicers back for sure! So you should focus on defeating the Gym Leader first!"


 * If spoken to
 * "After you get the Badge, we'll look for Team Plasma! I'm not gonna let the Unova region become an ice sculpture!"


 * After the player defeated Marlon
 * "You got all of the Badges! You're really something! Usually, you'd go to the Pokémon League now, but... dealing with Team Plasma comes first!"
 * "Team Plasma does things like steal my sister's... I mean people's Pokémon. They plan on conquering Unova by using Pokémon to freeze it solid! They're really evil! Haven't you heard about them, Marlon?"
 * "Man, I don't know if that guy is laid back or just irresponsible. That kinda got me down, but our opponent is Team Plasma! We have to focus! But, before that, we have to find where they are! OK! We'll split up! You check ! Got it?"


 * Upon locating the Plasma Frigate
 * "You found them! I knew you could do it! But... How do we get in?"
 * "I thought you weren't going to fight Team Plasma?"
 * "Thanks..."
 * "What was that?! The guy sure doesn't follow through! Well, I guess he was being kind in his own way... All right, I'm going in!"
 * "What was that?! The guy sure doesn't follow through! Well, I guess he was being kind in his own way... All right, I'm going in!"


 * Plasma Frigate (second appearance)
 * Upon arrival
 * "Take care of that guy! He's no problem for you, right?"
 * "OK! This time we'll check out the ship! When we were in Driftveil City, Zinzolin came from this direction!"
 * "This is the place... OK! I'm going!"


 * Inside the northern room
 * "Just to let you know... You're about to feel my rage!"
 * "They didn't have Purrloin with them! Barriers, huh..."
 * "The Team Plasma member was saying... Oh, I got it. We should press the switches to deactivate the barriers! ! Let's split up and look for them!/And there's a device where you enter a password here... That means... We either have to find the password, or get it out of Team Plasma, to deactivate the barriers. ! Let's split up and find that password!"


 * B1 Floor
 * "Again?!"
 * "It must be a hard job, keeping an eye on your former allies. Say, you don't know anything about a Purrloin stolen in Aspertia, do you?"
 * "That's what I figured. I wouldn't expect someone from a group bent on world domination to be all that quick on the uptake."


 * Upon Zinzolin presenting to the player
 * "Not with me around, you won't! Thanks for removing the barrier! That was a big help!"


 * After they are defeated
 * "I'm not going to lose to Team Plasma! By the way, what is this place? That Pokémon... It's so icy... Could that be the source of the attack on Opelucid City?"
 * "That should be obvious! I'll do whatever it takes to get my sister's Pokémon back! Are YOU the one who stole a Purrloin in Aspertia five years ago?"
 * "That's the ONLY Purrloin in the world that my late grandpa caught for my little sister!"
 * "Don't mess with me! You were the one who lost!"


 * Route 21
 * "Team Plasma! No matter where you fly, I won't let you get away! But, what's over there anyway?"
 * "The Giant Chasm! That's deep in, right? OK, I'm going! ! You come too! That Pokémon... Kyurem, was it? Its cry sounded lonely somehow."


 * Giant Chasm
 * Upon arrival
 * "You're already here, huh? Anyone who tries to block us will go running away with their tail between their legs!"
 * "You're all alone now... So, which one of us are you gonna tackle?"
 * "Oh, yeah... I remember you. Being ex-Team Plasma is really rough, eh?"
 * "Well, I suppose... If we don't crush Team Plasma, then guys like you and that N guy will always be treated like villains. OK! I'm outta here, !"


 * In the Crater Forest
 * "Come here. Wait a sec. He said he wants to talk to them so his old allies won't get hurt."
 * "Well, that didn't work. Hey!"
 * "Let me through!"
 * "I'm going to get a stolen Pokémon back! I'm not gonna listen to villains like you! Rood! Ex-Team Plasma! Why do you have Pokémon by your sides? To protect what's important to you, right? Even if your precious Pokémon are hurt, even if your ideals are damaged, the time to fight is NOW!"
 * " ! As usual, take the other one!"


 * After defeating the Grunts
 * "Thanks..."
 * "I'm passing through! Oh, it looks like their backup has arrived."
 * "Got it! If I rescue it, that helps you absolve your guilt, doesn't it? Guess I'll help you out!"


 * Plasma Frigate (third appearance)
 * If talked to (near the entrance of the Frigate)
 * "Go on ahead! I'm going to make them tell me about the Shadow Triad! If you find Purrloin or the Shadow Triad, let me know!"


 * If talked to again (before finding the Shadow Triad)
 * "You... Where are the Shadow Triad?"


 * Upon entering the Ghetsis's room
 * "Wait... You're one of the Shadow Triad, right? Tell me about the Purrloin that was stolen in Aspertia."
 * "Wh-what? Don't mess with me... That's someone else's Pokémon!"


 * If talked to (before the Shadow Triad are defeated)
 * "Sorry... This situation is messing with my head... I just don't know what to do... I finally found my sister's Pokémon, but now it's glaring at me... Why?!"


 * After the Shadow Triad are defeated
 * "... ... Hey... ... If we let Team Plasma do whatever we want... There'll be more sad Pokémon like Purrloin and Kyurem..."


 * Giant Chasm (Cave's Deepest Part)
 * "Team Plasma's ship flew away... Is it over?"
 * Yes: "I see... So it's finally over."
 * No: "I suppose... You have to be the one who decides when it's over."
 * "More importantly, you rescued Kyurem from Team Plasma, right? You're really something!"
 * "I'm...gonna make sure Purrloin gets back to my sister! Still can't take it out of the Poké Ball yet, though..."
 * "What are you gonna do? ... ... He said to go to the 🇺🇳? That's a great idea! I mean, now you're the strongest in Unova, right? Go prove it! Do you remember where we first met in the Giant Chasm? If you follow the path from there, it goes out onto . and the Pokémon League are just past there!"


 * Before battle
 * "Wait up!"
 * "I'll battle with you before you take on the Pokémon League. The more Pokémon battles you have, the stronger you get, right?"
 * "I'll battle with you before you take on the Pokémon League. The more Pokémon battles you have, the stronger you get, right?"


 * After the first non-KO hit
 * "I saw that move coming from miles away!"


 * When the last Pokémon is at critical health
 * "We will put everything on the line for this move! Right, partner?!"


 * Being defeated
 * "...Phew! You're really something!"


 * After being defeated
 * " ! Thanks to you, I accomplished what I set out to do during my journey! I wish I could've shown you my little sister's huge smile! This is my thanks!"
 * "I think you're really amazing! So become the ! Get the proof that you're a Trainer your Pokémon can be proud of! See you!"


 * Xtransceiver
 * Call
 * "Yeah?"
 * "What?"


 * I'd like to talk
 * "You have to protect what's important to you on your own!"
 * "I don't care what the reason it. If you take other people's stuff, you're nothing more than a dirty thief!"
 * "I'm thinking about what Pokémon I should have to make up for my other Pokémon's weaknesses."
 * "If you believe in yourself and have Pokémon by your side, even being lost is fun!"
 * "When it's night, and everything's quiet... If you listen carefully, you can hear the footsteps of Pokémon. I really like that."
 * "I like spending time thinking about how to raise my Pokémon and make them stronger."


 * Something's up?


 * After registering him in Xtransceiver
 * "Where am I now? I'm searching every corner of Castelia City for Team Plasma! You haven't found them either, right? We HAVE to find them! Got it?!"


 * After meeting up with him and Iris on the Thumb Pier
 * "Come to the sewers! Let's look for Team Plasma!"


 * After meeting up with him in the sewers
 * "The sewers, huh... If Team Plasma's hiding there, we have to find them. Otherwise, I'm sure they'll cause trouble for the Pokémon living there."


 * After leaving the sewers, before battling Team Plasma Grunts
 * "OK! Got it! Waiting in the sewer isn't fun!"


 * After battling Team Plasma Grunts in the sewers
 * "Thanks for helping back there! I'm going to keep looking for Team Plasma in Castelia City. Why don't your head to the Pokémon Gym?"


 * After defeating Burgh
 * "You won the Insect Badge from the Castelia City Pokémon Gym? Well then, you should go to Nimbasa City and take on the Gym Leader there!"


 * After defeating Elesa
 * "You know the next Pokémon Gym after Nimbasa City is Driftveil City, right?"


 * After meeting up with Team Plasma Grunts in Nimbasa City, before battling them
 * "Leave it to me! I won't let Team Plasma escape from Nimbasa City!"


 * After defeating Team Plasma Grunts in Nimbasa City
 * "You were a big help back there! Guess Driftveil City's next!"


 * After meeting up with Team Plasma Grunts on the Driftveil City's bridge
 * "There was one more Team Plasma member. Hey, go listen to what he has to say!"


 * After battling Rood
 * "What do you want? Have you challenged the Driftveil City Pokémon Gym yet? If you haven't, just go already! Hey, apparently the Gym Leader uses Ground-type Pokémon!"


 * After defeating Clay, before leaving the Gym
 * "Brilliant! Nice work getting the Gym Badge!"


 * After meeting up with Clay outside the Gym
 * "Clay just told you to participate in the Driftveil Tournament, right? I hear the tournament takes place to the south of Driftveil City!"


 * After entering the PWT building, before participating
 * "The Pokémon World Tournament! A Trainer who wins on the first try must be really good!"


 * After participating in the PWT, before leaving the building
 * "No matter what kind of tournament it is, winning's impressive!"


 * After visiting the Plasma Frigate for the first time
 * "Actually... You're strong enough that you can probably even beat Mistralton City's Gym Leader. Well, I've already won my Jet Badge, though!"


 * After defeating Skyla, before meeting up with Professor Juniper
 * "You know Celestial Tower? It's on Route 7! Go train there if you want!"


 * After meeting up with Professor Juniper
 * "I've got one word for you... Reversal Mountain. Oh, wait, that's two words..."


 * After meeting up with Bianca in Reversal Mountain
 * "Are you somewhere near Undella Town now? Maybe I'll go there and battle with you. It's been a while!"


 * After a battle in Undella Town
 * "It's just a rumor, but I heard Team Plasma was in Lacunosa Town..."


 * After delaying the battle with Zinzolin
 * "It's OK! I won't let Team Plasma escape from Lacunosa Town! So do whatever you need to prepare!"


 * After battling Zinzolin
 * "Opelucid City's Gym Leader was really tough!"


 * After defeating Drayden
 * "Huh! You even beat Drayden! You're really something!"


 * After Team Plasma freezes Opelucid City
 * "Good! You're OK! I'm in Humilau City, so I can't get there right away, but I'm sure you can handle it!"


 * After defeating a Shadow in Opelucid City
 * "I'm looking for Team Plasma, but I can't find a trace of them! Go to Humilau City. The Gym Leader's named Marlon. Hurry up and go beat him!"


 * After defeating Marlon, before leaving the Gym
 * "Have you beat Marlon yet? Don't keep me waiting too long!"


 * After meeting up with Marlon outside the Gym
 * "Didn't I just tell you?! Let's split up and look for the Plasma Frigate! You check Route 22!"


 * After meeting up with Colress at Route 22
 * "How're things going over there? ... Really... Give me a hand, then! Go check out Seaside Cave! That's right! The one on Route 21! OK! Counting on you!"


 * After visiting the Plasma Frigate for the second time
 * "They were headed for the Giant Chasm, weren't they?"


 * After meeting up with Plasma Grunts in the Giant Chasm's cave
 * "We're heading down into the Giant Chasm! I'm not letting Team Plasma get away!"


 * After defeating Ghetsis
 * "The Pokémon League is just past Victory Road. Victory Road itself is just beyond Route 23!"


 * After entering the Victory Road
 * "Hm... So you're on Victory Road. Then you're almost to the Pokémon League!"


 * After defeating him on the Victory Road
 * "I don't mean to brag... But I'm not such a bad Trainer myself! And you're even better! All right! Go and knock around those chumps at the Pokémon League!"


 * After starting the League challenge
 * "Don't worry about me! You're at the Pokémon League, right? The only thing you need to think about is winning!"


 * After defeating Iris, before the player leaves their house
 * "Oh yeah! I'll come meet you. There's something I want to talk to you about."


 * After meeting up with him and his sister
 * "I'm in Undella Town. If you're bored, come hang out."


 * After having a rematch with him in Undella Town
 * "I'm in Driftveil City. If you have time, head over. I'll spar with you."


 * After battling him in Driftveil City
 * "I'm still in Driftveil City. You can just do what you want to do, you know?"


 * Bye
 * "See ya!"

In the Pokémon Black 2 and White 2 Animated Trailer
Hugh appeared in the Pokémon Black Version 2 and Pokémon White Version 2 Animated Trailer. He was first seen running with to go meet Bianca in Aspertia City. Later, he is seen battling Team Plasma aboard the Plasma Frigate alongside Nate and Cheren.

In the Pokémon Adventures manga
Hugh debuts in the. He is a student at the Aspertia City Trainers' School, alongside his classmates, , Leo, , , and. Despite having a home of his own in Aspertia City, Hugh lives in the school dormitories, where he shares a room with Leo. Hugh is obsessed with getting stronger, which tends to put him at odds with his classmates, who tend to focus on things other than battling.

Hugh is first seen berating Blake and Leo for coming late to school. When their new teacher,, sees the argument, he forces the three to sit in the halls as a punishment for disrupting class. Later, Cheren hosts a small group battle between the boys and girls of the class. Hugh's first opponent on the boys side is Leo, who he easily defeats despite the latter being someone who competed in the previous Unova League. Eventually, Hugh is defeated by Blake, who receives a Pokédex alongside Whitley, who won the battles on the girls' side.

Later, the group travels to Pokéstar Studios. much to Hugh's annoyance as he questions how movies can help make him stronger. He is proven wrong when he finds out that despite the movie dialogue being scripted, the battles they have are actually real. He later watches as the Mecha Tyranitar from another set goes berserk and has to be stopped by Blake. Afterward, he overhears a group of his girl classmates excitedly talk about what to do about their upcoming culture festival. He gets angry at the girls, which offends them into commenting that they feel sorry for Hugh's younger sister due to her brother being unable to understand girls. This infuriates Hugh even further, who retaliates by attacking them. After Leo stops him and the girls have left in disgust at his actions, Hugh notices one of them dropped a locket with a memory card inside.

Hugh later checks out the memory card and finds out that it contains a list of Pokémon and their Trainers. When he finds his name inside the list, Hugh flashes back to five years ago. Back then, a younger Hugh obtains a, a and a  from his grandfather, an. From the three Pokémon, Hugh decides to give the as a birthday gift for his sister for her birthday. As it refuses to listen to him, Hugh is forced to wrap the Purrloin itself rather than wrap its Poké Ball. He later gives it to his sister, who the Purrloin instantly takes a liking to despite attacking Hugh earlier. Hugh attempts to force his sister into training the Purrloin against her wishes, which gets them the attention of two s. The Grunts attack Hugh, and despite his attempts to defend, he is easily defeated and Purrloin is stolen. As he lies on the ground unconscious, Hugh wonders if he didn't force his sister to train Purrloin, then it would not have been stolen. He quickly changes his mind to say that if he was stronger, he wouldn't have been defeated. He wakes up and swears revenge against Team Plasma.

Back in the present, Hugh realizes that the memory card contains a list of Pokémon liberated by Team Plasma and that he was the very first one they attacked. He also guesses that since it belonged to a girl in his class, one of them must be a member of Team Plasma and swears to reveal her true identity.

Later, Hugh competes in the Autumn Choir Tournament as a member of Team alongside Blake, Whitley, Leo, Yuki, Yuko, and Maya. Due to his sister being a part of the audience, Hugh forces himself to act nicer to his female classmates, much to his annoyance. After a hard battle against Team, Team Jigglypuff emerges as the winners of the tournament with the help of Blake's Dewott. As a reward for their performance, Roxie has her father take the winning team and their class to Castelia City to participate in the Unova Choir Tournament.

As they travel, Hugh discovers that his sister has managed to stow away onto the ship. Hugh's sister reveals that she did so because she was worried about Hugh, who she had little time to interact with after he started attending the Trainers' School. In order to keep his sister from worrying, Hugh lies about finding the memory card and claims he was busy with schoolwork. He then tells her to keep herself hidden until they reach their destination. Shortly after arriving, Hugh's sister exits her hiding place to look for her brother. When she sees Leo running down the stairs, the sight of his scares her, causing her to fall overboard. After Leo manages to save Hug's sister, Hugh thanks Leo and begs him not to tell anyone that his sister stowed away.

Upon reaching their destination, Hugh and Leo attempt to sneak away while being careful to let no one see Hugh's sister with them. At Castelia City, Roxie discovers a member of the executive committee for the Unova Choir Tournament. The executive reveals that a group of villains attacked him and stole his in an attempt to "liberate" it. Recognizing the term, Hugh immediately knows that it must be Team Plasma and sets out with Blake, Whitley, and Roxie in order to confront them. They track the attackers to the Castelia Sewers, but are attacked by a group of shortly after entering the area. When Hugh sees that the Trainers commanding the Muk are Team Plasma members, he flies into a rage and begins attacking them. Hugh's attack fails and the Muk immediately begin swarming after everyone, forcing the group to scatter. As he hides from the rampaging Muk, Hugh is approached by a figure, which he believes to be Team Plasma. It actually turns out to be Looker's. Looker talks to Croagunk with his Xtransceiver, but due to it being hidden by Croagunk's hat, Hugh assumes that Croagunk is actually the one talking. Looker attempts to get Hugh to reveal what he knows about the situation, but Hugh refuses to talk to the police and runs off.

Hugh leaves the Sewers and returns to Prime Pier, where he meets up with his class. He reveals to everyone that Team Plasma had returned and that he fought against them. He also reveals that one of the girls in the class is a member of Team Plasma and presents the pendant he found as proof. Hugh tells everyone that he plans to leave the Trainers' School to continue his pursuit of Team Plasma, but is stopped by Whitley, who was keeping herself hidden. The class, finding Whitley's behavior suspicious, begin to suspect she may be the person Hugh was talking about, but are put to sleep by Foongy's spores. Hugh confronts Whitley and confirms that she is in fact the Team Plasma member in their class.

When Whitley asks to get the pendant back, Hugh agrees, but only on the condition that she return his sister's Purrloin. Whitley states that she has never seen a stolen Purrloin among the Pokémon liberated by Team Plasma, but Hugh refuses to believe her. Whitley reveals that despite her being a part of Team Plasma, she was never truly aware of their crimes and apologizes to Hugh for what happened to him. Hugh tells Whitley to take him to the Team Plasma house she stayed at two years ago in the hopes that Purrloin may still be there. The two are soon distracted by a crowd of people who point at a flying ship approaching Castelia City. The ship reveals a cannon and fires a beam of energy at Castelia City, instantly freezing several buildings as well as the people who spotted the ship. Although Hugh and Whitley manage to avoid getting frozen by the beam, Hugh ends up getting knocked unconscious.

In the TCG
Hugh was introduced as a TCG Supporter card in the Pokémon Trading Card Game during the English Black & White Series (the Japanese BW Era). First released in the Japanese TCG Freeze Bolt expansion, it was later released as a TCG BW-P Promotional cards (BW-P Promotional card) and debuted in English in the TCG Boundaries Crossed expansion, with all three prints featuring an illustration based on the Yusuke Ohmura artwork of the character. Hugh causes both players to draw or discard cards until they each have five cards in their hands.

Trivia

 * During the playthrough on the April 15, 2012 episode of Pokémon Smash!, they chose the name "Hihihiroshi" (Japanese: ひひひろし) for Hugh. The name was initially a backstage in-joke originating from when the Smash! cast was passing time by practicing singing Can You Name All the Pokémon? BW. Following the Japanese naming conventions of the  family, it was determined that Hihihiroshi was the final evolved form of Hiroshi Yamamoto.
 * In Challenge Mode, it is possible for his team to level down, with his starter, elemental monkey, and being level 45, 43, and 43 respectively when battled in Undella Town, but all three being two levels lower when battling alongside the player in Lacunosa Town.
 * Some s note that Hugh's hairstyle resembles a.
 * Hugh is the only nameable rival with a name already entered when the player is prompted to name him.
 * Hugh is the first rival who battles the player more than once with no other Pokémon but their.
 * Hugh is the only nameable player or rival character who is not a Pokédex holder nor has a game version name in the Pokémon Adventures manga.